本教材把英语语言知识与商务专业知识有机结合起来，内容丰富，新颖，涵盖面广，贴近当前经济形势与学生将来可能进行的商务活动，使学生在学习英语的同时，获得实用的商务知识。
Unit 1
Part A Text
Text A Pricing （I）
Text B Pricing （II）
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture （I）
Text B Aspects of Culture （II）
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix： The Four Ps
Text B Burger King Revamps its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B Sales Promotion Methods
Part B Fast Reading
Unit 5
Part A Text
Text A Types of Salespersons
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Test 1
Unit 6
Part A Text
Text A Logistics
Text B Physical Distribution
Part B Fast Reading
Unit 7
Part A Text
Text A Developing China's Sales and Distribution Capabilities （I）
Text B Developing China's Sales and Distribution Capabilities （II）
Part B Fast Reading
Unit 8
Part A Text
Text A International Marketing
Text B Parker Pen's Globalization Strategy
Part B Fast Reading
Unit 9
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 10
Part A Text
Text A Intellectual Property Protection in China： Does ItWarrant Worry? （I）
Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key
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